July 2019
Never Run Out of Social Media Content Again
15/07/19 22:44
Hi
If you follow any business - large or small, on social media you'll find what they are posting interesting. But you may have noticed that some post a very wide variety of content. This can be seasonal issues, tips, sales, competitions and lots more too.
Have you ever wondered how they do this? Whatever size your business is. To be successful on social media it's helpful to plan content with a “content calendar”.
A content calendar can help you plan for upcoming events, and ensure you have a good supply of content to post.
Is it only you who posts to your social media accounts? If you've an assistant, then deciding on a content calendar can be useful. It'll help ensure you and your team know what’s happening and when. Essential to avoid any misunderstandings. As you get ideas, you can add to the calendar.
By having a content calendar it can help you measure what’s worked or not. For instance, posting some content may work better at different times of day. Or even different times of the week. Do you use paid advertising on social media networks? If you are, then it’s very important you know what’s working or not to avoid wasting your money.
Review your content calendar and social media performance. Monthly or quarterly at least. You can then make any adjustments to your planning.
Scheduling your posts is possible on many networks. (e.g. Facebook and Twitter business accounts enable to you to do this for free). Plus there are tools such as Hootsuite to let you do this. Planning your posts in advance with your content calendar, will help you schedule your posts with confidence.
Finally, don’t forget to still keep checking your social media accounts often. So you can respond to comments or repost/re-tweet information!
What Next?
For a free content calendar template, please email me at info@taranet.co.uk.
How to Make Your Equine or Canine Business Thrive
Email me at info @ taranet.co.uk for business coaching and consultancy information.
About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.
If you follow any business - large or small, on social media you'll find what they are posting interesting. But you may have noticed that some post a very wide variety of content. This can be seasonal issues, tips, sales, competitions and lots more too.
Have you ever wondered how they do this? Whatever size your business is. To be successful on social media it's helpful to plan content with a “content calendar”.
A content calendar can help you plan for upcoming events, and ensure you have a good supply of content to post.
Is it only you who posts to your social media accounts? If you've an assistant, then deciding on a content calendar can be useful. It'll help ensure you and your team know what’s happening and when. Essential to avoid any misunderstandings. As you get ideas, you can add to the calendar.
By having a content calendar it can help you measure what’s worked or not. For instance, posting some content may work better at different times of day. Or even different times of the week. Do you use paid advertising on social media networks? If you are, then it’s very important you know what’s working or not to avoid wasting your money.
Review your content calendar and social media performance. Monthly or quarterly at least. You can then make any adjustments to your planning.
Scheduling your posts is possible on many networks. (e.g. Facebook and Twitter business accounts enable to you to do this for free). Plus there are tools such as Hootsuite to let you do this. Planning your posts in advance with your content calendar, will help you schedule your posts with confidence.
Finally, don’t forget to still keep checking your social media accounts often. So you can respond to comments or repost/re-tweet information!
What Next?
For a free content calendar template, please email me at info@taranet.co.uk.
How to Make Your Equine or Canine Business Thrive
Email me at info @ taranet.co.uk for business coaching and consultancy information.
About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.